We selected the greatest real estate open house ideas from the top real estate industries.
Reason to Meet the Neighbors
Many real estate agents have given up on open houses. They'll spend thousands on online ads after being convinced by a coworker that open houses "don't work anymore." Instead, use these clever open house ideas to fill your customer relationship manager (CRM). Leads that are appropriate for your nurturing campaign.
Visit ten nearby residences before an open house to notify homeowners that there will be greater traffic and activity in the neighbourhood for three hours. DO NOT invite them to the open house because doing so is regarded as selling. If they are interested, they will invite themselves. Residents adore the new look.
Marketing plays the key role in real estate
One of the most difficult truths for new agents to understand is that their personal brands are developed by everything they put out there. So, if you want to develop a lasting brand, you must take your marketing seriously, even for open houses.
This is where using PhotoADKing's open house flyer templates that are built for real estate agents. They provide hundreds of beautiful, easy-to-edit designs for open house flyers, signage, social media posts, door hangers, and everything else you need to market your open house like a pro.
Visualise how a space looks
Here's a wonderful real estate open house suggestion I got from a SoHo listing agent. Because most people will struggle to visualise how a space would look with various furniture, why not show your visitors staged photographs of how that extra room will look as an office, nursery, or man cave?
QR code for real estate
Instead of a sign-in sheet, use a QR code during the open house. The information from the attendees will be sent immediately to your CRM, automatically tagging the contact with the open house address. Not only will this allow you to simply follow up on participants' feedback, but if the property is not for them, they are now a lead."
While you may not have many open houses scheduled these days, following up with visitors is an important skill that every agent should practise.
"I propose that agents conduct MLS research and identify at least three attributes that their listing has that other comparable do not." Is there more square footage? Bedrooms that are larger? Increased ceilings? Knowing three hot sales elements that make your offering unique will demonstrate your market understanding and assist sell the listing."
Reward those who bring clients to the open house.
Do you specialise in a particular community yet have no active listings? Stop fretting and start asking questions! Ask the other listing agents in your area if you can hold their listing available for them. As a listing agent, I have permitted other brokers' agents to hold my listings open (especially if it is across town from me). This struck me as an added service to my seller.
To make this open house idea more beneficial to the selling agent, promise to pay them a 10% referral fee for every client you bring in through the open house. If they don't object, utilise your own branded open house signs to strengthen your brand in your community.
Follow up with client
You worked hard to market your open house, and you were a rock star throughout the event—don't pass up the opportunity to pique a buyer's curiosity after everyone has left.
The day after the open house, experienced agents follow up with attendees. They contact or text anyone with whom they have a rapport, and the remainder are put on an open house email drip in their customer relationship manager (CRM).
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